Packaging/ D&AD 'Fortune Favours the Brave'


My task was to design something that would help inspire bravery amongst graduate designers entering the world of work.

Therefore I created a new brand of coffee as it is a popular drink among working people. The product would be some sort of placebo to help make the drinker fell brave and confident and ready to work.
The design and use of colours are to reflect the brands values and stand out amongst the rest.